Surf

Lifestyle

Sideways Summer Campaign '26

Social-first content created for surf audiences, focused on storytelling, platform trends, and what people actually want to watch and share.

Social Content (Reels/Tiktok)

Surf Leash Tutorial – High-Performing Educational Content

Instagram Reel & TikTok – 1.5M+ views, 10K+ shares

Short-form educational video designed for clarity, retention, and shareability. Performed strongly across platforms by focusing on simple, audience-first content that solves a common problem within the surf community.

Audio Trend-Led Surf Content

Instagram Reel / TikTok – trend-based format

Trend-driven edit using viral audio to capture a relatable surf moment. Focused on timing, humour, and platform-native pacing to increase engagement and shareability.

Team Rider Content – Jaxxon Sands

Instagram Reel / TikTok – athlete-focused content

Personality-driven content featuring team rider Jaxxon Sands, focused on capturing authentic moments and building connection between athletes and audience.

Shaping Series – Social Teaser

Instagram Reel / TikTok – story-driven content

Short-form teaser promoting a shaping series, combining narrative storytelling with social-first pacing to build interest and anticipation.

Surfboard Quiver Breakdown – Educational Content

Instagram – 66.7K views, 1.2K+ shares

Visual breakdown of different surfboard types designed to educate newer surfers. High share rate reflects strong community value and relevance.

Social Media and Content Creation Portfolio

Amanda Gooch - Photographer